It got us more excited about our own beers. “But it was one of the best decisions we made, because it felt-on this end, looking back-it was true to who we were. “And it speaks to the type of beers that we like to brew and drink.”Īt the time, changing their name didn’t feel like good news. “I kept looking at it, and I was like, it’s actually kind of a cool name for a brewery,” Zimmer says. It was one phrase among a stack they had brainstormed as future beer names. So they became Hop Butcher for the World-more esoteric than South Loop, sure, but also more intriguing. Looking for a unique name with local roots, they turned to the Carl Sandburg poem, “Chicago”: Hog Butcher for the World, Tool Maker, Stacker of Wheat, Player with Railroads and the Nation’s Freight Handler Stormy, husky, brawling, City of the Big Shoulders It was simply a choice to avoid future trademark disputes and protect what they had already built. There were no cease-and-desist letters, no legal kerfuffle, says Cofounder Jeremiah Zimmer. One day in 2016, the artists formerly known as the South Loop Brewing Company realized they had a problem: A pre-existing beer in Chicago was called South Loop Lager. They grabbed a new name because they had to. One of the most curiosity-stoking names in American beer didn’t land on its moniker through any great stroke of inspiration.
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